Over the past six months, reward choice has been important and the option with the greatest trend we’ve seen in B2B rewards programs has been merchandise. Whether this has been a new strategy or temporary transition from travel incentives, merchandise isn’t seen as the old school reward choice anymore.
This trend is coming from three main decision points:
- Merchandise gives you wide range of options to play with. A catalogue can be tailored to any demographic, so your target audience gets a reward selection that suits them
- There are definite budget advantages with merchandise, I.e. purchasing at wholesale prices and the availability to have a customised reward offering to meet any budget
- With each industry at different stages, offering the right rewards that are appropriate and have reward proportionality is important and merchandise can align to personal or business situations. A merchandise mix can be adjusted to match how much a participant must spend to redeem it and you can still offer rewards that holds value to them
Now, you won’t see a new gift unpacking video here, but we do like that feeling when it comes to merchandise rewards!