B2B Incentive & Reward Programs That Perform

Start with strategy!

The only B2B Engagement Agency that challenges how programs should work

212F challenges how incentive and reward programs should work for you. We don’t focus on just sales results; but on the behaviours that bring you results. In other words, we think strategy first, rewards second.

When you partner with us, you design engagement programs that set you apart with the right incentives that drive high-performance.

It’s a common trap to think you have to follow the competition and offer your sales channels flashy rewards or expensive travel incentives. But when you’ve got the right strategy, your program is built around rewards that will boost sales, lift engagement and motivate the right people.

Create Measurable Change & Behaviour

Whether your sales channels hit the high notes or fall flat, building a rewards program to change your distribution channel behaviours starts with solid foundations.

An incentive and rewards program aims to influence sales-based behaviours for the better. The risk is that the wrong incentives don’t trigger any change at all… or worse, unwanted patterns. But when you combine behavioural insights with a matching strategy, you can inspire almost anyone to achieve.


Dive Deep

To drive real behaviour change, you have to know what creates that behaviour. Together, we uncover everything about your sales channels, distributors, and pain points, all with the intent of building a program that works specifically for your business.

Build The Right Strategy

You only get the right rewards and incentives program if you’ve got the right strategy. Once we understand how your business works, we develop a strategy with you that will be the heart of your new, performance-driving program.

Hit Your Goals

Ultimately, you want to see the best return for your investment, whether it’s higher sales, increased share of wallet, new customers or better engagement. With your strategy now crystallised, we’ll work with you to select the best rewards mix to power your program.

B2B Incentive Rewards That Shine

Experience shows that when you offer the right reward, people will go above and beyond to achieve them.

So, give your sales channels what they want, instead of some generic reward. We’ve got a wide range of incentives that any target audience would love.

From merchandise rewards, travel incentives and Visa prepaid cards, you simply choose the reward and we manage everything in-house. This means you get the perfect reward mix to compliment your program strategy and drive real change in behaviour.

Where We’ve Changed Behaviour

Stanley Black Decker
New Holland
De Loranzo
JA Russell
Ingram Micro
HP Australia
3M Australia
LG inc
Hewlwtt Packard Enterprise
Air New Zealand

The First Step To Create Measurable Change In Your Business

Get an expert health check to discover how to improve your B2B incentive program to ramp up engagement and results.