212F Labs Turning Your Incentive Program Data Into Insights

Make program decisions based on analytics, not gut feel.

Go beyond and move from just a rewards platform to a B2B incentive and insights engine

It’s for this reason 212F Labs is more than just your program development team or platform, our team is with you and your program from design to ongoing performance reviews and recommendations.

The team is in the lab, working to help you build deeper relationships and stay closely connected to customers, and believe data analytics and insights will be a key part of that.

Turning Incentive Program Data Into Insights

When we review your program it’s always with the program objective goals, pain points, customer demographics, and key selling data in mind. Making our recommendations and insights relevant to your incentive and reward program.


Insightful Collaboration

212F Labs’ DNA is to keep challenging, progressing, and developing our industry so we are continually bringing tangible benefits to our client’s programs. We know that when it comes to business intelligence and data analytics, finding the right partnerships is critical to that success.

That is why we have partnered with Decisive, a Data Analytics Agency with over 50 years’ experience in turning raw data into valuable insights, which they call Customer Science.


Together with you, by using strategy, business intelligence, advanced analytics, and visualising data in your incentive and rewards program, we will help you understand your participants behaviour and make recommendations how to engage them, to drive change.

Technical Platforms

Since the time of dial up, our multitenant incentive platform has been a leading solution in the B2B incentive space. As the market and requests of clients has evolved so has our platform. The next evolution of the platform is to take it beyond just a rewards platform and add layers of data analytics and insights. Giving you meaningful take outs to change your approach to the market or adapt your program offer to meet emerging challenges. No matter the stage of your incentive offer or your industry, be assured over the past 20 years we have seen it, built it and integrated with it!


The 212F Labs team is not your classic IT development team. We love client interactions and want to get involved from the start of a program design.  The planning stage and how the technical build supports a B2B strategically design program is critical. For this key reason alone the 212F Labs team will have a guiding hand during all stages of your incentive and reward program build.

  • Program concept design
  • Technical build and documentation
  • Program development and timelines
  • Milestone reports and recommendations

The First Step To Create Measurable Change In Your Business

Get an expert health check to discover how to improve your B2B incentive program to ramp up engagement and results.