Uncategorized Archives - 212F

Connect with customers through...

Having a robust program brand means your program participants engage with you, not the...

Is your reward program wallet...

Open your wallet… what do you see? The obvious items include bank cards, healthcare...

The IRF 2021 Trends Report

The IRF has published a "The IRF 2021 Trends Report". Here you will find...

Who’s REALLY King?

One of our core philosophies for B2B program design centres on the inclusion of...

Three rules of thumb for a suc...

There are three key considerations for a successful program. B2B Incentive & Reward programs...

A Typical “weapon” In Prog...

Targets are a typical “weapon” in the B2B incentive and reward program design armoury....

Is B2B up to speed with B2C wh...

Customer interactions and relationships are central to the success of both B2C and B2B...

Reward Choice – it doesn't n...

Picking the "right" reward for a program can be stressful, but it doesn't need...

Considerations When Choosing...

How do you make sure you choose the right reward? Start with these thoughts...

How much of the wallet share i...

Chances are that if your B2B Incentive and rewards program doesn’t have a strategic...