SOLUTION: FRONT OF MIND
The rewards program was built within the 212F iChange technology platform. The business logic (backend) layer, which manages complex sales data and calculates multiple point attributes meets a highly engaging, mobile responsive front end that delivers a destination portal for multiple stakeholders. As a result, participation and engagement levels in the program were exceptionally high.
Strategic and tactical communications, delivered through 212F’s communications platform, integrated with iChange, was identified as being one of the key drivers of this high program engagement. A program is only as good as how well it is communicated and 212F ensured that the communication strategy, tone of voice, and visual identity is a high priority for clients such as this multinational IT vendor.
The marketing plan set by 212F utilised a variety of platforms such as LinkedIn, mobile messaging, and other tools to immerse participants in the brand, the program, and its rewards mechanisms. Other strategies such as the rewards program brand refresh, a launch video, and collateral were also used. All combined to present the program in an aspirational, motivating way that drove participation, resulting in more partners selling more of our client products.