At 211°F (degrees Fahrenheit), water is hot. At 212°F, it boils! Going that one extra degree is all it takes to transform something ordinary into something extraordinary, and that’s the spirit of everything we do at 212°F.

212°F is an award-winning incentive marketing company founded in 2003.

For more than 10 years, we have offered Australian companies strategic performance improvement solutions designed to help them meet their business objectives and maximise their return on investment in incentive marketing.

Our company helps businesses develop and implement Incentive and Reward marketing strategies designed to motivate customers, employees, channel partners, dealers and distributors to promote, sell and purchase more of their products or services.

For more information

Find out more about our team, what we do and our methodology


212°F Has Created Rewards and Incentive programs for the Following Clients:

fujitsu dulux hp pioneer the-age

tab bmw new-holding direct-connect beaumont


“212°F have been instrumental in providing the additional expertise and strategy to help us grow our business to new heights”

Direct Connect

212°F is a Member of the Following Organisations:

  • Society of Incentive Travel Executives (SITE)
  • Australian Marketing Institute (AMI)
  • Meetings and Events Australia (MEA)
  • Incentive Association Australia

212°F Has Received the Following Awards for Outstanding Services:

  • 2012 – Australian Marketing Institute National Finalists – Incentive Marketing (DuluxGroup)
  • 2012 – Australian Marketing Institute National Finalists – Incentive Marketing (New Holland)
  • 2012 – Most Effective Incentive Marketing Promotion / Campaign solution (DuluxGroup)
  • 2008 – Most effective use of an Incentive for a strategic business solution (HP)
  • 2008 – Most creative use of an Incentive to solve a marketing problem (Kordia)
  • 2005 – Most outstanding Single Event (Motorola – Motoway Launch)
  • 2004 – Most creative use of an Incentive to solve a marketing problem (Fairfax-Age Newspaper)

212°F Works with Companies All Over Australia

We create performance improvement strategies for companies all over Australia.

Our offices are based in these locations:


Level 7, 606 St Kilda Road, Melbourne VIC , Australia 3004

+61 3 8620 7820

+61 3 8620 7810



Suite 1.11, Level 1, 22-36 Mountain Street, Ultimo, NSW 2007

+61 2 8572 8888

+61 2 8572 8899

To find out more about our performance improvement programs

Select the program you'd like to know more about: