How does 212°F use Incentive and Reward programs to encourage your staff, customers and channel partners to buy more from you, or sell more for you, over the long term?

Simple. Using the following proven 3-step methodology, we are able to create programs that improve the performance of the people that are responsible for the success of your business.


Get to Know Your Staff, Distributors and Customers, and Discover Why They Act the Way They Do

The first step in motivating your customers is assessing the way they are currently acting right now.

For example, some of the things we investigate are:

About Your Employees

  • How motivated is your sales team?
  • How many potential customers does your team approach in the average work day?
  • How many do they successfully sell?
  • Is your team satisfied or unhappy in their job?

About Your Customers

  • When do your customers buy (what time of year, what time of day)?
  • How much do your customers buy from you and how often (a lot once a year, a little once a month)?
  • How do your customers prefer to buy (cash, credit, on instalment)?

About Your Retailers and Distributors

  • How do retailers and distributors currently promote your product to end consumers?
  • Do retailers and distributors promote your product over your competitors, or vice versa?
  • How many competing products do your retailers and distributors stock?

By analysing the current behaviour of all the people involved in the supply chain of buying and selling your goods and services, we are able to understand how they are currently behaving and come up with a strategy to change that behaviour to help your company achieve its business goals.

We do this in consultation and collaboration with your business, before we begin strategizing about possible solutions for helping you achieve your business outcomes.


We Help You Select Rewards that Appeal to Your Customers, Distributors and Staff

The second part of this process involves matching rewards to your employees and consumers that will motivate them to take action.

These rewards – which may be travel, cash, recognition or merchandise incentives – will meet your needs in terms of budget as well as the level of motivation they provide. They will help you achieve your objectives by positively influencing consumer and employee behaviour to generate the most effective and cost-efficient outcome.

In this step, we apply what we have already learnt about your customers, your employees and your distributors to determine the type of incentive that will appeal to and motivate them.

Not all appeals are equal.

One type of person may be motivated only by cash. Another may be more motivated by a weekend away, while others may be motivated by the appeal of being recognised as the ‘top performer’ in your company, simply for the good feeling they get from that recognition.

We help you tap into the psychology of your customers, employees and distributors to find the incentive that gains you the biggest positive response.


Achieving Your Business Goals

By incentivising your employees and customers to behave in a desirable way, we help you:

  • Enjoy greater sales performance
  • Grow market share
  • Increase new customer acquisitions
  • Gain a larger wallet share from existing customers

We do this by creating incentive marketing strategies that reward your staff, channel partners and consumers for performance improvement.

For example:

  • We create incentive strategies that reward staff for achieving and exceeding sales targets.
  • We create rewards programs that encourage customers to buy again and again.
  • We design incentive marketing plans that get distributors and retailers to promote your product over the competition.

The types of rewards we use to achieve these goals are travel experiences, merchandise and money (in the form of prepaid gift cards).

It is important to note that we do not promote one form of incentive over another. Instead, we discover in the planning stages which reward has the strongest effect on the people you’re trying to reach, and then we customise a program to get you the biggest return on investment.

The Incentive Programs We Create

The incentive and reward programs we create include:

  • Customer Loyalty Programs
  • Sales Incentive Programs
  • Channel Programs (for retailers and distributors)
  • Employee Recognition Programs
And within those programs, we offer a number of incentive and reward marketing options, including:

  • Travel Rewards
  • Merchandise Incentives
  • VISA prepaid Cards
  • Conferences and Events

It’s All About Providing the ROI

All of our plans are designed to help you get the most out of your investment in Reward and Incentive Marketing.

It’s not about the size of the budget.

It’s about the boost to sales, new customer generation, brand loyalty – and many other business goals – we can help you achieve by matching the right (not necessarily the most expensive) reward to your target audience.

And by “right reward”, we mean the reward that will motivate the greatest number of people to take the action you want them to take.

Since the business started in 2003, we have found that it’s not always the biggest or most expensive rewards that will motivate your customers, employees and retailers.

It’s the most desirable reward.

Our focus is on finding the reward that will give you the biggest boost, for the lowest cost.

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