A Typical Marketing Program

Many marketing programs have a tendency to have a fluid spending structure and loose success metrics

Ideally, your critical programs should be designed to demonstrate their ROI in a very specific way

The foundation is measurable spend

212F’s Accountable Incentive Programs

With ROI in our DNA, we focus on designed programs that are measurable from the outset

Spending is transparent and accounted for. Planned objectives are measured, isolated and analysed to give a true ROI

Accountability

You’ve probably experienced the lack of accountability in marketing programs

In its absence, marketing programs become a virtual sinkhole of effort and dollars

Where accountability is present, marketing programs are a powerful partner in meeting your core business goals

212F: Putting Results First

All programs that we design for clients are built on a highly transparent and ROI driven model

We go beyond promising results and ROI to refusing to take on programs where we don’t believe we can deliver ROI

Measurable and Visible

Any incentive program or event needs to be engineered for visibility from the outset

Measurement and data points provide the foundation for analytics and success metering

212F: Data Driven, Technology Powered

With our programs deployed through our iChange platform, data is readily available at short notice

Our clients benefit from the large amount of data that is available and the visibility it gives them about their key audiences

It’s Tougher Getting Your Budget Renewed

The first time you request budget for an initiative, it’s all about promises

The next time it’s all about numbers – did you deliver the promised ROI on the dollars you received?

212F is Your Partner in Delivering ROI

Our laser focus on ROI ensures that the programs you undertake will be successful and if the strategy fits, it will be repeated

We help you to ensure that all your initiatives have results driven focus and measurable success