How to Use Incentives to Keep Your Brand Top of Mind with Your Channel Partners

And Get Dealers and Distributors to Promote Your Product Over Others

212°F can develop a customised channel incentive program for you to keep your business at the top of your channel partners’ minds. Channel partners are the people who distribute your products to the end user, and we develop ways to ensure dealers, distributors and their sales staff promote your products over your competitors. These channel incentive programs oer rewards to dealers and distributors as a reward for achieving specific sales targets. The more appealing the reward, the more likely they will be to promote your product over your competitors. 212°F has a system in place to identify the most appealing rewards for your industry.

For instance:

We might oer your channel partners rewards every time they recommend your product over another, putting your brand first in the marketplace. We could even take top-selling distributors on an overseas travel incentive experience for reaching sales targets –increasing sales growth. Strategies like these help to keep your product “in favour” with channel partners, even in highly competitive fields where new products come onto the market all the time.

Achieving Cut Through with Channel Partners and Customers

The key when using rewards to successfully incentivise dealers and distributors to promote your product is to select the right rewards to oer them. The stronger the channel incentive program, the more likely your product is to stand out to channel partners as the one to promote. This can only help to increase sales to customers.

Why We Use Highly Branded and Visible Reward Programs

One of the keys to staying at the forefront of the mind of your channel partners is to ensure that your brand is visible. Dealers and distributors are inundated with oers from many competing companies, and one of the best ways we have discovered to keep you at the top of their mind is to incorporate branding into the rewards program. The more visible and memorable the branding and the more appealing the channel incentive program, the more likely dealers and distributors will remember you when selling to your potential customers.

Maintaining Dealer Loyalty

How do you keep dealers and distributors promoting your product when competitors are trying to win their support with their own rewards programs? The key is developing a loyal relationship with your channel partners, one where they maintain loyalty to your brand above all others. 212°F can help you develop a program that inspires this type of loyalty. We help you achieve this with our proven 3-step methodology:

1
Creating Behavioural Change

First, we analyse the current behaviour patterns of your target audience and work to discover how we can use incentives and rewards to improve performance.

2
Choosing the Right Rewards

We match rewards to your employees and customers that will meet your needs and help you achieve your objectives. This will positively influence your business performance to generate the most effective and cost-efficient outcome.

3
Achieving Your Business Goals

By incentivising your employees and customers to behave in a desirable way, we help you:

  • Enjoy greater sales performance
  • Grow market share
  • Increase new customer acquisitions
  • Gain a larger wallet share from existing customers
Plus We Incorporate Ongoing Education Into Your Channel Partner Program

This keeps dealers and distributors up-to-date with your latest oerings and innovations. The more they know about your products, the better they will be able to promote them to customers.

We utilise rewards, recognition and incentives to change the behaviour of employees, customers, partners and stakeholders of your business
Travel Incentives

Find out here why Travel Incentives offer your customers a Once-in-a Lifetime Experience.

Our Conferences

Our Conference Events are a great way to network, celebrate major events, align business goals and more.

Visa Prepaid Cards

Visa Prepaid Cards give your customers the ultimate gift of choosing their own reward.

Merchandise Rewards

Find out here about the Merchandise Rewards that 212°F has to offer you and why they’re so effective.

It’s All About Your ROI

Our programs are designed to help you maximise the performance of your staff, the spending of your customers and get you the greatest return on investment from your incentive program. We create strategies that bring in the greatest amount of money at the lowest cost per sale.

Like to Know More?

Please, enter your details below to speak to one of our friendly and highly-trained incentive and reward program specialists. We will call you within 24 hours for a free consultation. At that time we will answer any questions you may have, as well as discuss possible solutions that may help you achieve the business growth you want – and earn the greatest ROI.

Learn More About 212°F Incentive Programs

Our programs work by matching the goals of your business with the right incentives that will inspire your customers and staff to take the action you want them to take. Each incentive program is personally tailored to your business, ensuring we provide you a measurable return on your investment.

We Find the Reward that is Right for You

We do not make money recommending certain rewards and incentive programs over others to you. We are a strategic marketing company, and the reward program we design for you is the one that is best suited to achieving your business objectives. Our philosophy is ‘Strategy first, reward second’.

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