Just how important is customer satisfaction?

It’s no secret that customer satisfaction is of vast importance, but why specifically is it imperative that you focus all your efforts on this practice?

Channel partners: Insight on loyalty programs

According to a study by Maritz Motivation Solutions, channel programs make a difference when it comes to your partners, but they need to stand out from the crowd.

Trends in world travel

The ITB World Travel Trends Report highlights several key considerations when it comes to planning your next travel incentive program.