What should I know about the benefits of customer loyalty?

There’s a lot to know about building a solid customer retention program before you pitch the idea to your superiors. Here are some example stats.

Why should the C-Suite care about customer loyalty?

A recently released study has shown that when the C-Suite gets stuck into the customer loyalty experience, it can yield higher profits.

What you need to know about turning angry customers into loyal ones

Angry customers can be detrimental to your overall retention program, but they can be managed. Here is what you need to know.

Who is the modern customer?

The modern B2B customer is very different to what it once was. Do you know how to cater your loyalty program to modern, tech-savvy buyers?

2 fictional personalities you can learn about customer loyalty from

There are many different ways to effectively build customer loyalty, but also many ways to hinder it. Here are two fictional personas you can learn from.

Big data, big success: How analytics can help your customer retention program

Big data can help businesses large and small boost their customer loyalty program through targeted rewards and greater customer knowledge.

5 customer loyalty lessons from around the world

Learning from other successful businesses is a great way to evolve your customer loyalty program. Here are five lessons we’ve gathered for you to read.

5 customer loyalty lessons from around the world

Learning from other successful businesses is a great way to evolve your customer loyalty program. Here are five lessons we’ve gathered for you to read.

How do you measure customer loyalty?

Knowing precisely what forms customer loyalty can take, as well as how it is measured, can set you apart from your main competitors.

How are customers kept loyal?

Customer service is more important than ever in the current marketplace. Make sure that your company is doing everything right.