Looking to the future of employee recognition

Every generation brings its own unique aspects to the workforce, so tailoring a suitable incentive program can be a challenge.

The personality traits of high performers

Understanding what makes someone a top performer can help you design incentives to attract and retain overachievers within your company.

What can marketers learn from Pokemon Go?

Pokemon Go is nothing short of a phenomenon, engaging mobile users around the world. Could its success have an impact on your loyalty program?

How strategy can help you make the most of channel incentives

Knowing how to create a good strategy can not only help achieve your and your channel partner’s goals, but allows you to do so effectively.

Beyond acquisition and recognition: The true benefits of loyalty programs

Loyalty programs are usually used to drive customer acquisition and retention. However, a strategic approach can enhance your brand and lower costs.

How do consumer privacy concerns impact data collection?

More and more consumers are fearing misuse of their personal information. But with data analytics a major trend in marketing, how can businesses react?

Get your customer loyalty program into the game

Video games are a huge part of modern entertainment. Learn how the industry can help businesses improve their loyalty programs.