The low-cost, high-impact of employee recognition

Having no employee recognition or engagement program could be missed opportunities for businesses looking for growth and stability.

2 tips for improving satisfaction with customer loyalty programs

Research has shown that half of our memberships to customer loyalty programs are inactive. How can you deliver a more satisfying experience?

Loyalty industry looking healthy, is growing and remains relevant

Things are looking good for the loyalty industry. Which means that now more than ever, rewards programs need to be relevant.

Retaining B2B customers: As important as ever

The retention of B2B customers is as vital as it ever has been. So it’s imperative to recognise their importance.

Reducing customer effort: The best road to loyalty

If your marketing strategy based on delighting customers, research suggests that this could be drawing blanks. So how can you acquire loyal customers?

The new scope of customer loyalty programs

When consumers think about loyalty programs, many recognise the attempt to encourage repeat purchases. How can yours transcend this purpose?