Achieving channel loyalty in the IT industry

Over time, the internet has been successfully commercialised. But why are many IT companies still struggling to acquire loyal channel partners?

Does a poor customer experience erode your profits?

Businesses all around the world are facing a problem enhancing their customer experience. While they are aware of it, many are afraid of the solution.

Can an employee engagement program motivate multiple generations?

Many Australian employers have serious problems engaging and recognising employees. So how can you overcome this in the face of a changing workforce?

Why generic loyalty programs just don’t work anymore

Loyalty program memberships are declining in some of the wealthiest consumers. How can you conquer the trend and ensure your rewards delivers results?

Why do channel partners respond to rewards?

Businesses rely on distributors and retailers to push their products to consumers. However, how can a vendor ensure its channel partners are loyal?

Relationship management in the supply chain

Relationships are important to marketing, but what about supply chains? Find out why relationship management should be at the centre of your strategy.

Should Booking.com have a loyalty program?

Although it is common practice in the travel and leisure industry to offer loyalty programs, one website is steering clear. But is it the right choice?

What is the link between marketing strategy and firm growth?

While most firms recognise that loyal customers is the key to success, without an informed marketing strategy, how can firms increase their growth?

Do family businesses need employee rewards?

Family is at the core of many well-known and respected local enterprises and this is showing no signs of going away any time soon.