How can rewards foster innovation in your company?

Basic economics tells us that people respond to incentives. So in the quest for true innovation, can rewards solicit great ideas from employees?

How personalisation can increase loyalty program effectiveness

Much of the time, business’ loyalty programs aren’t working the way they should be. So how can you keep your customers coming back for rewards?

Why service features are more important than price for retaining business customers

Loyal business customers aren’t looking for the lowest price, they are wanting more from their suppliers. So have you considered channel incentives?

How a B2B loyalty programme can help you keep your customers

Don’t have a loyalty programme? You may have noticed that your clients are switching providers because there is nothing keeping them loyal to you.