Rewarding loyalty or rewarding high spenders?

Should customer loyalty programs reward consistent buyers or big spenders? Opinions are split over Starbucks’ decision to prioritise one of these groups.

2016 trends for incentives and employee recognition

According to a recent report, incentive and rewards systems for employee recognition are thriving. What trends are big and what are workers looking for?

Rewarding high performers in the workplace

A new study shows how low performers are having a negative impact on their high-performing counterparts. What strategies can businesses use to reduce this effect?

Why should you be worried about your employees’ vacations?

Employees who take vacation time are more likely to be engaged and productive. How might employee engagement programs encourage vacations?

How a customer loyalty program could help your company survive a recession

Is your business ready for an economic downturn? Focusing on customer retention through a loyalty program could be a cost effective and profitable strategy.

What makes a luxury reward so appealing?

Everyone likes to indulge from time to time, but how can businesses take advantage of this in building a meaningful rewards scheme?