Masterful methods for retaining your best staff

Retaining your best employees is a vital aspect in growing your business, so set yourself on the right track by following these three tips.

Christmas shopping: Did you spend cash or points?

A new study has found that an increasing number of shoppers used loyalty points built up over the year in exchange for gifts this Christmas.

Should mid-market businesses increase their focus on customer loyalty?

A new study has revealed that over a third of businesses surveyed have pinpointed improving their customer loyalty program as the top way of increasing profits in 2015.

What does 2015 hold for the future of customer service?

Customer service techniques are moving forward at a rapid rate, and these three key ideas are at the very frontier of 2015’s agenda.

Is it possible to predict customer loyalty?

An experiment by customer analytics company Infotrellis has found that is possible, if difficult, to predict customer loyalty.

What does the future hold for the humble customer loyalty card?

The customer loyalty card is a still a mainstay of loyalty programs, but what does the future hold for this humble piece of plastic?

Five business customer service personas revealed in new study

The five personas of company customer service policies have been revealed – which one does your company fit?

Inventive incentives: keeping your loyalty program original

In the cutthroat, overcrowded world of customer loyalty programs, your effort needs to stand out – and originality is your main ally.

How important is brand loyalty over the Christmas period?

Loyalty to certain brands and favoured retailers plays a strong part when shopping for Christmas gifts – reward programs are also highly attractive to the Christmas shopper, a new study has revealed.

Customer loyalty assumptions: Myth or truth?

A new study has debunked several common misconceptions regarding customer loyalty programs, even going as far as to how you can turn these myths in your favour.