How safe is your data?

Keeping your customers’ data safe and secure is paramount in holding their loyalty. What are your company’s policies regarding data security?

It’s time to recognise your channel partners

Building lasting and stand-out relationships with your channel partners starts with an effective recognition program.

The importance of communication technology

Gathering data on your customers will go a long way towards helping build personalised, memorable experiences. For this to be effective, you need the right communication technology.

Three locations for your next annual conference

Modern conference centres can often be boring and stale-feeling. These three unique locations offer character, opulence and the perfect event facilities.

Who is more loyal: Men or women?

When setting out a customer loyalty program, is it important to consider differences in gender? The answer: yes. Here’s why.

How to avoid gamification backlash

Gamification backlash will make your game work against you, so how do you avoid it?

What’s wrong with your company’s loyalty card program?

Many businesses are losing loyalty because of poor loyalty programs. Is yours one of them?

How to effectively engage millennials: Part 3

The final part of this millennial series explores how utilising the career-driven, interconnected millennial workforce can improve your employee engagement.

How to effectively engage millennials: Part 2

As the largest population group and biggest spenders, it’s important to know how to market successfully to the younger generation. Here are two important tips for engaging millennials on a consumer level.

How to effectively engage millennials: Part 1

Millennials make up the largest, most diverse population group that has ever existed, and they are also incredibly different to their predecessors in some big ways. This series will look at how to properly engage them to get the most out of your millennials.