Does personalisation power loyalty?

Personalise your customer loyalty programs to reap the rewards of improved customer retention. Here’s why it works.

Poor customer service affects loyalty

Customer service plays an important part in how loyal customers are to brands, according to new research commissioned by KANA Software, a customer service specialist.

Mistakes to avoid in your employee engagement program

Focusing on employee engagement can lead to improved productivity and a happier, healthier workforce. Find out what not to do in your next program.

Understanding your customer’s purchasing decisions

The purchase decision making process has five stages, however some consumers skip one or more of these if they are making a fast decision.

Top tips when planning your next business conference

Don’t be afraid to ask for help when you’re planning your next big business conference. An expert in the field can make all the difference.

The challenges of big data in the workplace

Big data is only going to get bigger, with new technology changing the way businesses gather information about their customers. Find out how this could affect you.

Improve staff loyalty to reduce poaching

Staff loyalty means more than just having happy, engaged workers. It could mean you spend less money on recuitment in the long run.

Loyalty marketing mistakes and how to avoid them

Organisations often make mistakes when it comes to their loyalty marketing programs, Here are some of the most common errors, and how to avoid them.

Is employee loyalty on the decline?

Modern workers are less inclined to stay with a company for long periods, and employee loyalty is at a seven year low.

3 top tips for attracting new customers

Customer retention and acqusition are important parts of doing business. Take a look at these three tips to help you gain new shoppers.