Did you know there are different types of mobile consumers?

Mobile consumers can be segmented into seven groups, helping organisations tailor marketing to different types of users.

Holiday season retail roundup

A new survey reveals consumers shopping during the silly season want to be aware of all in-store and online discounts before purchasing a product.

Multi-channel marketing for your business

Employ a multi channel marketing strategy in your bunisness to maximise your customer base.

How to celebrate this year’s Employee Appreciation Day

Employee Appreciation Day 2014 is almost here, and that means it’s time to start planning your rewards process.

Motivating poor performers

Incentive programs can encourage poor performers to strive toward specific goals and achieve more in the workplace.

The relationship between customer loyalty programs and ROI

Loyalty programs can be profitable for companies when executed well. Find out how they can impact your ROI.

How important is online loyalty?

Customers who display loyalty to online outlets can have a significant impact on the company’s bottom line.

New rules for creating customer loyalty

Customers are becoming more savvy than ever, which makes it vital for businesses to know how to retain their loyalty.

Shake up and revitalise your employee recognition program

Update your recognition program to renew interest and motivation amongst your employees.

Tips for organising travel incentives

Travel incentives can boost productivity in the workplace, but a lot of planning should go into them.