IMA shares what makes incentive travel a ‘meaningful motivator’

The Incentive Marketing Association gives some insight into what makes incentive travel a “meaningful” motivator.

Simple tips to customer loyalty!

Here are three simple tips into building customer loyalty!

Show me the gift card – not the money!

Prepaid gift cards were preferred to money in a study conducted by the Incentive Research Foundation and Incentive Gift Card Council (IGCC).