2012 is coming to an end… Time to get your incentive program ready for the new year!

2012 is coming to an end... Time to get your incentive program ready for the new year!

Today was the predicted Mayan calendar 'doomsday' that had everyone talking, but as we're still alive and well it's time to get back to business!

It is true that 2012 is coming to an end though, but in working terms, this means that many companies are winding down their core business activities to get ready for a well-deserved holiday break.

Your company might also have just finished handing out travel rewards or other incentives as a result of a sales incentive program or employee engagement initiative finishing up.

How successful was your incentive program? Did you get the results you were expecting?

It's important that you have your incentive strategy reviewed to see where you got things right and areas where your company didn't do so great.

If your sales incentive didn't give you the results you want, it's not the end of the world – you can just get a new strategy implemented for a brand new year!

When reviewing your incentive program there's a few key areas that you will want to look at: engagement and marketing.


This is the biggie of any incentive or rewards program – how does your strategy connect to your chosen audience, be they channel partners, clients, customers or employees?

If you found that your program didn't achieve the desired results it may be due to the lack of engagement.

This can be caused by a number of factors including the program having little relevance to the audience, it being too hard to understand or seeming difficult to achieve and not being interesting enough.

Once you've got engagement nailed, you should be able to create an effective program!


The success of your program also relies on how you market it – you could even make company stationery desirable if you've got a brilliant marketing strategy.

A good marketing plan can create desire around your program, and a creative approach is even better as it's sure to catch the attention of participants!

One company that can help you to bring in a fresh incentive program for the new year is incentive marketing specialists 212F – bring on success for 2013!