How automation can win your customers’ loyalty

How can marketing automation improve your B2B customer loyalty program? We look at some ways you can use it to maximise the efficiency and success of yours. 

4 winning strategies to improve B2B customer loyalty

Customer loyalty programs work – if they’re done right. Here are four winning tips on how you can improve yours and start reaping the financial rewards. 

What does Australia’s customer loyalty landscape look like?

What lessons can you learn from current trends in Australian customer loyalty? We look at a few things you can apply to your own B2B customer loyalty program. 

How to set up a customer loyalty program in 5 easy steps

Are you put off by the effort involved to set up a B2B customer loyalty program? Follow these easy steps and you’ll find it’s simpler than you think.

Do loyalty programs really work? Lessons from airlines for SMEs

Airlines have some of the best customer loyalty programs in the world, and a lot of the lessons from these can be applied to small businesses as well.

Loyalty isn't just about getting discounts, it's about feeling like part of a family.

Retain, gain and return: The benefits of customer loyalty

Does your business have a customer loyalty program in place? If not, here is the case for why you should implement one right now.

3 innovative ways to improve your customer loyalty program

How can you improve your customer loyalty program? Here are three innovative ideas to make yours stand out from the pack.

How to implement a turnkey customer loyalty program on a budget

Don’t have bucket​ loads of time or a massive budget to spend on implementing a customer loyalty program? Here are some low-cost, turnkey solutions. 

How to maximise your loyalty program in Australia

Do you want to know what makes a good loyalty program in Australia? Customer experience, quality and social platforms all play a part in it.

What makes a good loyalty program?

What you need to know about the ‘why’ of loyalty

So you know loyalty programs are good for business. Here is what you should know about the psychological reason why that is the case.

Why exactly are rewards programs good for loyalty?