Why training should be a channel partner incentive

Have you thought about incorporating training into your channel incentive program? Well, there are plenty of benefits, and here are three of them!

Is your channel incentive program missing a personal touch?

Not sure why your channel incentive program isn’t seeing results? You could be too caught up with the latest technology that you’ve lost the personal touch.

Social media fosters B2B customer loyalty – are you using it?

If you want to improve customer loyalty, you need to harness the power of social media. We’ll give you some expert tips on how to do this right. 

What’s love got to do with it? Emotion and customer loyalty

Is your B2B customer loyalty program not getting you the results you’re after? It could be because it’s not targeting the emotions of your customers. 

3 killer tactics to reduce business churn

Churn is a problem facing many Australian businesses. We look at three winning tactics you can implement to reduce churn and improve customer loyalty. 

How automation can win your customers’ loyalty

How can marketing automation improve your B2B customer loyalty program? We look at some ways you can use it to maximise the efficiency and success of yours. 

4 winning strategies to improve B2B customer loyalty

Customer loyalty programs work – if they’re done right. Here are four winning tips on how you can improve yours and start reaping the financial rewards. 

What does Australia’s customer loyalty landscape look like?

What lessons can you learn from current trends in Australian customer loyalty? We look at a few things you can apply to your own B2B customer loyalty program. 

How to set up a customer loyalty program in 5 easy steps

Are you put off by the effort involved to set up a B2B customer loyalty program? Follow these easy steps and you’ll find it’s simpler than you think.

Do loyalty programs really work? Lessons from airlines for SMEs

Airlines have some of the best customer loyalty programs in the world, and a lot of the lessons from these can be applied to small businesses as well.

Loyalty isn't just about getting discounts, it's about feeling like part of a family.